Molson Coors
Brand Identity / Print / Digital
Clients
Underdog Studio / Molson Coors
Role
Graphic Designer
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Project Details
While working at Underdog Studio, one of the clients that I frequently worked with was Molson Coors.
As a graphic designer working on their promotional campaigns, I had the opportunity to create both
print and digital materials to advertise their wide array of beverage brands, in restaurant settings
(for example, with tabletop promo displays or posters) as well as on social media.
In addition to doing general advertising of their products, I also had some exciting partnerships
to take advantage of, most notably with the NHL, for which I designed packaging for giveaways, such
as the case for a Limited Edition Original Six glass promo. I even had the chance to design the items
central to the giveaways themselves on a couple of occassions, including for car flags and mini
championship banners for all NHL teams.
