York U
Brand Identity / Print / Digital
Clients
York University / The Underground
Role
Graphic Designer
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Project Details
While completing my undergraduate degree at York University, I also spent time working
as a graphic designer for the York University Student Centre (YUSC). As a member of the
design team I was responsible for creating printed and digital assets used to promote a wide range of
activities that occured on campus. Such deliverables included menus for the student-run
Underground Restaurant, as well as posters, flyers, banners, and social media content
for events that would take place in both the restaurant and student centre.
As one of the senior designers in the last two years of my undergraduate studies, I also
contributed to the development of the YUSC rebrand, pitching concepts that would unify the
previous organization with the facilities of the New Student Centre, and I
conducted interviews and participated in hiring process for new designers during the
2016-17 and 2017-18 academic years.